Last week, I went shopping for orange juice. In Tesco’s they had a special offer, which I assumed had something to do with the fact that the four cartons of juice in front of me all had ‘Happy Christmas!’ written on them. The use-by date was the end of January. That was fine; we’d get it drunk by then. As I picked up the juice I noticed that behind it were all the newer, non-festive cartons. They were still on offer, but these ones had a use-by date for the end of February. Read more